We need to talk about brand audits.
Because, real talk? Most of them are dry, dull, and downright useless.
But not this one. This brand audit checklist was made for the bold. For the business owner who knows their brand has potential but isn’t quite there yet. If you want clarity with color and strategy with soul, this one’s for you.
Why Bother with a Brand Audit?
Because what got you here won’t get you there.
A brand audit helps you:
- Identify gaps between your current brand and your ideal brand
- Uncover hidden strengths and misalignments
- Realign your visuals, voice, and vibe with your goals
- Create an action plan that actually moves the needle
And when done right? It can reignite your whole business.
The LCF Signature Brand Audit Checklist
Here’s how we do it in living color:
1. Brand Vibe Check
- Does your brand feel like you?
- Do you love how it looks, sounds, and shows up?
- Is it attracting your dream clients or repelling them?
If it feels off, it probably is. Trust your gut.
2. Messaging Consistency
- Is your message clear, confident, and consistent?
- Are your core pillars showing up in your content?
- Can someone tell what you do in 10 seconds or less?
Insider Tip: If you’re explaining your business like you’re on a bad first date, it’s time for a messaging upgrade.
3. Visual Identity Match
- Are your colors, fonts, and imagery still aligned with your vibe?
- Is your logo modern, legible, and versatile?
- Do your visuals spark excitement or feel outdated?
4. Online Presence Review
- Is your website converting or just collecting clicks?
- Do your social profiles feel cohesive?
- Is your Google listing even correct?
5. Storytelling Strength
- Are you sharing your why, not just your what?
- Are client results, testimonials, or case studies visible?
- Does your brand narrative invite connection?
Red Flags vs. Green Lights
Red Flags:
- You cringe when sharing your website
- You sound different on every platform
- You’ve outgrown your original visuals
Green Lights:
- Your brand voice is recognizable and consistent
- You get regular compliments on your content
- Clients say, “I knew I had to work with you”
Ready to Audit Like a Pro?
This isn’t about perfection. It’s about alignment.
Use this checklist to spotlight where your brand shines—and where it needs a glow-up.
And if you’re ready to take the next step…
Your Next Move: Clarity with Color
Book a free strategy session and let’s walk through your audit together.
Or download your Free Local Market Analysis to see how your brand stacks up and stands out.
Because boring brands are forgettable. And you, my friend, are anything but.