Ever feel like your content is all over the place?
You’re not alone—and it’s not your fault. Most small business owners were never taught how to build solid messaging pillars.
Let’s change that today.
Messaging pillars aren’t fluff—they’re the foundation of everything you say, sell, and share. Done right, they’ll bring clarity to your content, consistency to your brand voice, and confidence to your communication.
And yes, you can totally steal these examples. Just promise me you’ll make them your own.
What Are Messaging Pillars (And Why Do You Need Them)?
Messaging pillars are the 3–5 core ideas that anchor all your brand communications.
They help you:
- Speak consistently across all platforms
- Communicate your value clearly
- Show up with intention (instead of guessing what to post)
They’re not scripts—they’re strategic themes that give you room to express your voice while staying rooted in your message.
The Core Four: LCF’s Messaging Pillar Examples
1. Your Why
- The mission behind the business
- What lights your fire and gets you out of bed
- How your personal journey ties into what you offer
Example: “I believe no two businesses are the same, so their marketing shouldn’t be either.”
2. Client Desires + Pain Points
- What your ideal clients want—and what they’re struggling with
- How you uniquely solve their problems
Example: “You don’t need a new logo—you need messaging that makes your dream clients say YES.”
3. Signature Framework or Process
- Your A to Z system or method
- How you guide people from stuck to shining
Example: “Our strategy + soul process blends high-level positioning with deeply personal storytelling.”
4. Belief Statements
- What you stand for and stand against
- The values that shape your work
Example: “We don’t believe in one-size-fits-all branding. We build brands that feel like home.”
How to Make These Messaging Pillars Your Own
- Start with your story
- Reflect on your favorite clients—what did they need most?
- Define what you really do (beyond your title)
- Map out your process and your personality
- Write 1–2 clear, bold sentences under each pillar
Insider Tip:
The best messaging doesn’t sound clever—it sounds true. If you can’t say it out loud with confidence, it’s not ready yet.
Ready to Build Messaging That Feels Like You?
Let’s get your voice dialed in.
Book your free strategy session and we’ll craft your core messaging pillars together.
Or download your Free Local Market Analysis to see where your message is landing in your market.
Because your brand voice deserves to be heard—and remembered.